Try Before You Buy
Success Stories

Try Before You Buy drives meaningful sales for merchants of all sizes. But don’t just take our word for it. See how Blackcart-enabled merchants bring the in-store shopping experience online while solving eCommerce's biggest challenges.

Logo "Dia & Co"

Luxury Footwear.

"If I had to describe Blackcart, I’d say they’re smart, forward-thinking, and they have good customer service. They’re really thinking about the future, acting quickly, and solving for a visible gap in the market.”

The Retailer:

A luxury footwear brand focusing on high-quality sneakers. In 2020, they partnered with Blackcart to give their shoppers the option of trying shoes on at their home, risk-free, and only paying for what they loved. Before integrating Try Before You Buy their Average Order Value was $270.

The Challenge:

Prior to 2020, this merchant’s revenue was split between wholesale and direct-to-consumer. Ultimately, they decided to pivot to focus on DTC, and wanted to boost their order volume and net AOV. They offer an unmatched dedication to quality that is apparent in their manufacturing and operations, but this can be difficult to convey online. They also recognized that shoes often vary in sizing and fit, so this merchant wanted to offer Try Before You Buy as part of their commitment to high quality shoes that fit perfectly.

The Solution:

Shoppers could now try shoes on at home without having to make a purchase. Simply put, they could keep what they loved and send back the rest. Risk-free. With a $100 refundable deposit, shoppers choose between 2-3 pairs of shoes, varying in size and style, to ultimately find their perfect fit.

The Results:

This merchant saw a 44% increase in their net AOV and 87% of that growth came from new shoppers.

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In net AOV

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Of shoppers were
new customers

Give your shoppers the opportunity to try more and keep more. Try Before You Buy gives you happier customers and higher revenues by solving for one of the biggest challenges of shoe shopping - inconsistency in sizing.

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Women’s Apparel.

"Blackcart is needed right now. The world is shifting more and more into eComm. There will be fewer brick-and-mortar stores and malls. If we’re going to create the best online shopping experience possible, shoppers needs the ability to try products before purchasing.”

The Retailer:

eCommerce retailer of women’s plus-size apparel partnered with Blackcart in 2021 to enhance their customer experience by providing shoppers the option to Try Before You Buy. Prior to integrating our TBYB technology, this merchant’s Average Order Value was $71.28 USD.

Rooted in the founder’s personal experience with inconsistent sizing and fit, this merchant partnered with Blackcart to deliver their “True Fit” promise. A key drop-off point for online shopping is the frustration and confusion around sizing and fit. This merchant sought to solve this issue with a program that guarantees to help you find your perfect fit every time.

The Solution:

Blackcart helped this merchant deliver on its promise of consistent sizing and fit by empowering shoppers to turn their living rooms into their private fitting rooms. With a refundable deposit of $20, shoppers only paid for what they decided to keep. Supporting this merchant's promise, Try Before You Buy helped more shoppers experience the “True Fit” guarantee while giving them an unparalleled shopping experience, online and at home. Completely risk-free.

The Results:

This merchant saw a 68% increase in purchase conversions, and a $6M increase in sales after integrating Try Before You Buy.

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Increase in purchase
conversions

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increase in sales after
integrating TBYB

When given the confidence of Try Before You Buy, shoppers are more likely to fill their carts as they would in-store. Trying different sizes, styles, and, even colours, risk-free. This change in shoppers behaviour is what leads Blackcart-powered merchants to see an increase in AOV and net revenue.

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Leading Denim Brand.

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Average Order Value

Significantly increase the initial transaction made when shoppers are given the ability to TBYB.

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Discount Code Use

TBYB eliminates the need for discount code use. Customers are shopping smarter.

The Future of eCommerce
is Try Before You Buy.

Let’s talk about the elephant in the room. The way consumers shop has changed. They want all the benefits of in-store shopping, but from the comforts of their own home. That’s where Blackcart comes in. Think of Try Before You Buy as a digital fitting room, but for more than just apparel.

Blackcart eliminates the weight of upfront payments allowing shoppers to fill their carts as they would in-store but with even more perks than ever possible in-store.

How does it fit?

Will it match
my style?

How will it
look in person?

Shoppers are 82% more likely to keep items once they try, touch and feel them. They want to make the purchase, and it’s not affordability that’s getting in their way. They’re stuck with the fear and uncertainty of online shopping.

Merchants achieve higher revenue by giving shoppers the freedom to choose – reducing the abandoned carts and the need for discounts to make the sale.

Background:

Blackcart partnered with one of the world’s largest apparel companies to assess the impact of Try Before You Buy. We integrated seamlessly into their online store to drive growth and address one of eCommerce’s biggest challenges: the lack of touch, feel, and try. Before Blackcart, this merchant's initial Average Order Value was $83.45.

The Challenge:

While eCommerce continues to grow and become the default way for customers to shop, there is a fundamental challenge with the online experience. Customer uncertainty around sizing, quality, and fit can result in lost sales for eCommerce stores. To deliver on this merchant's decades-long commitment to stylish and durable items that never compromise on quality, Blackcart empowered their shoppers with the option to try before they buy.

The Solution:

Try Before You Buy enhances the customer experience by providing shoppers the option to try items at home and only pay for what they like. By eliminating the friction and uncertainty around online shopping, customers have the confidence to fill their carts, leading to higher spend. This merchant gave their shoppers the option to try up to 5 items at home, with no upfront cost. Once the trial period is over, shoppers keep what they like and send back the rest. It’s that simple.

The Results:

When given the option to Try Before You Buy, shoppers are given the confidence and buying power to fill their carts, leading to a 57.6% increase in kept AOV, higher order values and less abandoned journeys. With Blackcart, this merchant is able to generate more value and become more competitive in today’s online shopping landscape. TBYB helped to drive an increase in revenue per visit by 48.2% and an increase in units per transaction by 29.5%.

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Post-trial period AOV
saw an increase of $38

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Increase in revenue
per visit

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Increase in units
per transaction

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